We all come into the business of eCommerce expecting things to fall into place.
Most people take months to choose thier products, fuss over the text colour on the page, worry about the style of the website. While the whole time forgetting the most important thing, and that is sales!
So many little factors don’t mean anything, such as the photo being a blonde of a brunette. But what does matter is that the person viewing your site feels that they can buy what you are offering. That they feel like they are connected to your online store and your products.
If you are not making the money you wish you were then I highly recommend you download my guide on how to boost sales in your online store.