In terms of your ROI (Return On Investment), the 3 most important reasons you need to identify your audience are to:

 

1. To establish a crystal-clear empathy with your audience – know

  • what their problem is
  • how they feel about it
  • what they currently do to try and solve it.

2. To craft a clear offer based on the position you want to take within your industry

  • So you can focus on making sales as soon as possible
  • Getting your audience to know how you can help them

3. To know where to find them – focus on –

  • Improving traffic to your site
  • Improving conversions
  • Run split tests to improve results

You are better off having less of the RIGHT person on your email list than more of the wrong person who will never buy from you.

Once you have the RIGHT person you can help them in more ways and be sure they are LISTENING to you.


Caroline
Caroline
I rescue entrepreneurs from overwhelm and help in creating their marketing & business strategy to create the perfect lifestyle business. With over 15 years of marketing and business ownership experience I know all about the highs and the lows of being in business. I am not a business coach in the normal sense, I am more of a marketing coach/mentor for online businesses. After having been through the ups and downs of business my biggest piece of advice for the fastest way to success is with the help of someone who has been there before. I have been fortunate enough to be sought after as an expert in my industry and been seen on channel 9, published in magazines such as Vogue & Women’s Day and have spoken on many stages for high level business events. I understand how to grow and sustain a business long-term. With a background including marketing, PR and experience in a wide variety of businesses which provides a very powerful combination that helps her leverage my clients potential. Specializing in lead generation by creating savvy automated sales funnels and outstanding sales pages, which will attract an audience, build your customer list, and generate revenue. I believe the key to success is planning.