UGC Caroline Portfolio Website

Caroline BalinskA

40+y/o UGC Creator & Social Media Expert

"I Create Content That Stops the Scroll"

Looking to elevate your product's marketing and

sell more to the over 40-year-old market?

You can’t target over 40 year old women with a 20 year old girl…..

You need a 40+y/o UGC creator to create natural, conversational delivery that authentically engages your audience. I create engaging and result-driven content tailored to your unique audience.

MY RECENT work

Review

Instructional

Review

ABOUT me

If you are looking to showcase your product in a UGC video I can help you

Increase engagement and sales thanks to authentic content that genuinely engages your audience
Increase your hook rate and conversion rate by providing

Content strategy - can be based on YOUR data of your other content that will be strategically designed to drive conversions
Overall strategic vision and process - Concept/idea > Writing the script > Producing UGC

What sets me apart from the rest is my unique combination of skills and qualities:

Over 40-year-old UGC creator
Marketing expert 12+ years
Extremely handy - Renovated 3 homes myself
Mum of 5 - ages 3-20
Lives on a gorgeous newly renovated houseboat
An avid cook and baker with….
High end "advanced tech" Luxury kitchen to film your content (newly built 2023)
Makeup artist and hairdresser 27+ years
Fashion stylist

BOOK A CALL

"I BRING YOUR audience CLOSER THROUGH authentic, curated, UGC."

MY NICHES

aging gracefully

WELLNESS

Meditation & Affirmations

SUSTAINABLE FASHION

Small Biz Productivity & Tech

HOME DECOR

fitness

makeup, skincare, hair

KIDS

food, cooking, kitchen appliances

TRAVEL

home decor, sewing

home renovations

WHAT is UGC?

UGC (user-generated content) is original, brand-specific content created by creators or consumers within digital platforms such a social media.

30%

30% of UGC is NOT driven by Millennials.

75%

Women over 50 control nearly 75% of discretionary spending in the U.S

51%

51% of women aged 45-60 reported making purchases on social media platforms

Women over 45 spend x2 as much as women 24-35 on personal care products and services.

the PROCESS

FILMING & EDITING

All content delivered with agreed upon lighting, music, filters, subtitles etc

CONTRACT AGREEMENT

We agree on deliverables, expectations, timelines and pricing.

DISCOVERY CALL

Get in touch. Let's chat and see if we´re a good fit!

RESEARCH & SCRIPTING

I research and prepare a proposal that you can review and edit.

FINAL REVISIONS

We work together to make sure

you´re 100% happy with the content.

SOCIAL MEDIA is KINDA MY THING

LET´S HANG OUT

TIKtok

INSTAgram

TWITTer

RECENT work

Review

Potty Training Box

Review

Fast Like A Girl

Unboxing

Sunglass Fix

Product In Motion

NIOD

GRWM

Maybelline

CASE study

BRAND

Skin Deva

PROJECT

UGC targeting women over 40y/o

STRATEGY

Create a diverse range of videos to showcase hero products & instructional videos for lesser-known products

CASE study

BRAND

Potty Training Box

PROJECT

Launch campaign for product Potty Training Box

STRATEGY

Fun! Show off the training. Use the training box with my daughter. Show the excitement of the results.

SOME OF MY past clients INCLUDE...

SERVICES

Hashtag trends

REVIEWS & TESTIMONIALS

Product How-Tos

SURVEYS

Unboxing

TRENDING VIDEO

Q&A

GET IN TOUCH

Arch Props Background for Product Photography

KIND WORDS from past clients

Ange Redding

Social Media Director

Beauty

"Caroline has provided content for us on many occasions. All content has been extremely high quality and has provided increase in sales and engagement."

Martina Harrer

CEO

Hair Over Heel

"Caroline has been so generous with her time and knowledge. Every step of the way she has helped us with our social media and UGC content. I can not recommend her highly enough and I will continue to work with Caroline into the future on all my projects.

Chris Brennan

Social Media Director

Homeware Brand

"Thank you for helping us grow our brand. In 3 months we have seen a 300% IG engagement. Your organic style has helped us gain the exact audience we were looking for. We have already seen a 25% rise in sales. We look forward to continuing to work with you. "