Caroline BalinskA
40+ UGC Creator & Social Media Expert
Looking to elevate your product's marketing
and sell more to the over 40 year old market?
You can’t target over 40 year old women with a 20 year old girl…..
You need an 40+ UGC creator to create natural, conversational delivery that authentically engages your audience. I create engaging and result-driven content tailored to your unique audience.
ABOUT me
If you are looking to showcase your product in a UGC video I can help you
- Increase engagement and sales thanks to authentic content that genuinely engages your audience
- Increase your hook rate and conversion rate by providing
- Content strategy - can be based on YOUR data of your other content that will be strategically designed to drive conversions
- Overall strategic vision and process - Concept/idea > Writing the script > Producing UGC
What sets me apart from the rest is my unique combination of skills and qualities:
- Over 40-year-old UGC creator
- Marketing expert 12+ years
- Extremely handy - Renovated 3 homes myself
- Mum of 5 - ages 3-20
- Lives on a gorgeous newly renovated houseboat
- An avid cook and baker with….
- Highend advanced tech Luxury kitchen to film your content (newly built 2023)
- Makeup artist and hairdresser 27+ years
- Fashion stylist
"I BRING YOUR audience CLOSER THROUGH authentic, curated, UGC."
MY NICHES
aging gracefully
WELLNESS
Meditation & Affirmations
SUSTAINABLE FASHION
Small Biz Productivity & Tech
HOME DECOR
fitness
makeup, skincare, hair
KIDS
food, cooking, kitchen appliances
TRAVEL
home decor, sewing
home renovations
WHAT is UGC?
UGC (user-generated content) is original, brand-specific content created by creators or consumers within digital platforms such a social media.
30%
30% of UGC is NOT driven by Millennials.
75%
Women over 50 control nearly 75% of discretionary spending in the U.S
51%
51% of women aged 45-60 reported making purchases on social media platforms
x2
Women over 45 spend x2 as much as women 24-35 on personal care products and services.
the PROCESS
4
FILMING & EDITING
All content delivered with agreed upon lighting, music, filters, subtitles etc
2
CONTRACT AGREEMENT
We agree on deliverables, expectations, timelines and pricing.
1
DISCOVERY CALL
Get in touch. Let's chat and see if we´re a good fit!
3
RESEARCH & SCRIPTING
I research and prepare a proposal that you can review and edit.
5
FINAL REVISIONS
We work together to make sure
you´re 100% happy with the content.
SOCIAL MEDIA is KINDA MY THING
LET´S HANG OUT
TIKtok
INSTAgram
TWITTer
RECENT work
Review
Potty Training Box
Review
Fast Like A Girl
Unboxing
Sunglass Fix
Product In Motion
NIOD
GRWM
Maybelline
CASE study
BRAND
Potty Training Box
PROJECT
Launch campaign for product Potty Training Box
STRATEGY
Fun! Show off the training. Use the training box with my daughter. Show the excitement of the results.
SOME OF MY past clients INCLUDE...
KIND WORDS from past clients
Ange Redding
Social Media Director
Beauty
"Caroline has provided content for us on many occasions. All content has been extremely high quality and has provided increase in sales and engagement."
Martina Harrer
CEO
Hair Over Heel
"Caroline has been so generous with her time and knowledge. Every step of the way she has helped us with our social media and UGC content. I can not recommend her highly enough and I will continue to work with Caroline into the future on all my projects.
Chris Brennan
Social Media Director
Homeware Brand
"Thank you for helping us grow our brand. In 3 months we have seen a 300% IG engagement. Your organic style has helped us gain the exact audience we were looking for. We have already seen a 25% rise in sales. We look forward to continuing to work with you. "
PACKAGES
Purpose built packages to your brands needs can be built upon request
/01
$500pm
/02
$950pm
/03
$1500pm
Includes 4 videos
1 video per week.
Includes 8 hooks and 1 revision.
This can include, unboxing, review, how-to, story, or your choice
Includes 8 videos
2 video's per week.
Includes 16 hooks & 10 closings
and 1 revision.
This can include, unboxing, review, how-to, story, or your choice
Includes 12 videos
2 video's per week.
Includes 16 hooks & 18 closings
and 1 revision.
This can include, unboxing, review, how-to, story, or your choice
LET´S work together
Caroline